Online Marketing 6 Big Myths About SEO Your understanding of the way Google works is probably three or four years out of date-and that's an eternity in Web time. To further banish these myths, I’ve put together a list of 10 common misunderstandings about Google and SEO and why they’re wrong. Myth 1: Google Penalizes Duplicate Content The duplicate. An ancient homepage SEO trick that still works The tools Kyle uses for research and analysis In today’s episode I’m going to interview and debate with Kyle Roof, who is an advanced SEO tester and speaker. The modern adaptation I’ll be using is the videogame Age of Mythology, a strategy game (that stole a fair chunk of my childhood) in which you try to destroy your opponents as one of four civilizations inspired by a combination of history and mythology: Norse, Egyptians, Greeks (worshipping the Olympian gods), and Atlanteans (worshipping the Titans).
With search engines, social-media platforms and content-recommendation services all touting their pay-per-click options to instantly boost traffic to your website, search engine optimization (SEO) sometimes gets forgotten. But it shouldn't. SEO can provide a huge benefit to entrepreneurs – even if the results aren't immediate.
For those that are still hesitant and come up come up with countless reasons to not try it, I am going to prove they aren't true. Here are the top seven objections debunked:
1. SEO doesn’t work.
Did you know that 44 percent of customers begin their purchase by using a search engine? This shouldn't come as too much of a surprise. After all, search is the fourth top Internet activity in the US, beaten only by social media, email and video.
Related: Here Is How to Get Customers With Limited Funds
And this traffic converts. According to one report 57 percent of B2B marketers admit that SEO has the biggest impact on their lead generation goals (source). Another report found that leads generated from search are eight times more likely to close into customers than outbound leads (source).
Ancient Myths Collection
What’s more, research shows that users tend to ignore paid ad listings and click on organic results instead.
2. SEO is expensive.
When hiring SEO you pay for expertise and physical execution on a multitude of complex tasks:
- Researching your industry, market and sales trends.
- Conducting a competitive research.
- Finding keyword terms that can bring the most relevant traffic.
- Optimizing a site.
- Building links
- Monitoring and results analysis.
Each of these tasks takes time and effort -- and there’s just no SEO without them. So while you do need to pay for someone to implement these tasks, keep in mind that SEO keeps bringing results long after you finish a project with the person.
Now compare that with a continuous (and increasing) Adwords cost and you have a winner.
3. I’m doing business the traditional way. I don’t need SEO.
Let me answer this objection with a tweet by one of our weekly SEO chat participants:
A1: '80% of U.S. consumers consult online reviews before making a purchase' ('Everyone's a Critic,' @BillTancer). #semrushchat
— Kristi Kellogg (@KristiKellogg) January 28, 2015
Eighty-six percent of US citizens used the Internet daily last year, according to a report. Another report found that 93 percent of their online experiences began with a search engine.
Even if you estimate that a tiny percentage of them would be interested in what you sell, that’s a huge number anyway.
Not promoting your business online means that you’re missing out on possibly one of the biggest opportunity to grow your business.
Even worse, you’re giving it away to your competition.
4. It takes too long; PPC is faster.
Yes, this is true. Pay-per-click (PPC) does brings instant results. Your site can start receiving visitors almost the minute you launch your campaign.
Related: 4 Great Tools for Making the Most of Local SEO for Your Business
SEO on the other hand needs to build your site’s authority before you can see any results. But keep in mind:
- PPC requires constant investment. You have to keep paying every time someone clicks on your ad.
- Cost-per-click increases all the time. That’s the nature of the bidding system. If you want to continue to have your ads visible on top spots, you need to keep outbidding your competitors. They in turn will be doing the same and the vicious circle closes.
- More people click on organic ads than paid listings. We’ve talked about this already.
SEO on the other hand brings continuous results without increasing cost.
So yes, SEO does take time but once established, but it keeps producing results…for free.
5. SEO will require me to change my website.
Entrepreneurs may need to change their website to improve SEO, as poor design, confusing structure or weak content will hinder your efforts.
The Ancient Myths Of Seoul
So can slow loading time for instance. Just take a look at this data from KISSmetrics. A one second delay can reduce conversions up 7 percent.
Lack of schema markup, or microdata that makes it easier for search engines to separate and analyze information from your site, might not cause any problems with your rankings. But it’s a missed opportunity to increase organic click-through-rates.
Without a well-optimized site, it won’t matter how much effort your SEO puts into the campaign: It will fail.
6. SEO changes too quickly.
It’s true. Google changes its algorithm couple hundred times a year.
But most of these changes won't affect your website’s rankings. In fact, you won’t notice most of those updates, even as a user.
Ancient Myths Of Creation
There are however certain ones that can have an impact your site. It’s the SEO expert's responsibility however to ensure your site doesn’t get penalized. They need to use white hat techniques and follow Google’s Webmaster Guidelines at the very least.
So the real challenge in overcoming changes in SEO isn’t in not doing it at all. Rather it’s in hiring the best SEO who can deliver work to a standard that overcome any algorithm changes.
7. SEO can be automated.
It might sound ridiculous that I, as an employee of an SEO software development company, am telling you this, but SEO can't be automated.
Automated SEO is a spammy practice that has nothing to do with managing and synchronizing dozens of processes of every marketing department.
Don't believe anyone who says that everything can be done in only one click. If you are ready to spend your time and money on SEO, make a smart investment in both human resources and toolkits.
Related: Why SEO Is Much Easier Than You Think
One of the most important that perpetually hear is, if you purchase Google ads, you’ll rank higher on.
And additionally there is associate opposing, which is, if you do not get Google ads, you’ll rank higher on.
And Google style of desire they must get those 2 conspiracy camps along, and allow them to fight it all out.
And then whoever emerges from one area, they’ll simply blackguard that one conspiracy theory.
There’s a connected conspiracy theory, or myth, which is, Google makes its changes to do to drive individuals to shop for ads.
Here’s the mental model you wish to know why Google will what it will within the search results.
Google desires to come back dedicated search results to users, so they are happy, so they will keep coming.
That’s primarily it.
Happy users square measure loyal users, right?
And so if Google offers them a decent expertise on one search, they will suppose mistreatment it succeeding time would like} associate info need.
And then, on the means, if someone clicks on ads, that is nice, however they’re not getting to build associate algorithmic modification to do to drive individuals to shop for ads.
If you purchase ads, it isn’t getting to algorithmically facilitate your ranking in any means.
And likewise, it isn’t getting to hurt your ranking if you purchase ads.
So those square measure a number of the most important SEO myths that we have a tendency to still see perennial over and once again.
The other one is, i might say, simply generally, puzzling over the varied black-hat forums and webmaster discussion boards, ne’er be afraid to suppose for yourself, right?
It’s usually the case that i am going to see individuals get into quite a gaggle suppose, and that they decide, aha, currently we all know that submitting our articles to those article directories goes to be the simplest thanks to rank much loved.
And then six months later, it’s going to be like, OK, guest blogging. this is often wholly it.
If you are guest blogging, you are going to travel up to much loved.
And then a number of months before that, oh, link wheels!
You’ve got to possess link wheels if you are going to rank much loved. And it’s virtually like fads. And if you’re thinking that regarding it, if someone had a foolproof thanks to build cash on-line, they might in all probability use that thanks to build cash, instead of packaging it up into associate e-book and merchandising it to individuals, or fix it up into a tool, and merchandising that to individuals.
And so the concept that you are going to be ready to get some software system package and solve each single drawback you have ever had, is maybe alittle little bit of a nasty plan.
I scan a writing recently wherever somebody was talking regarding mistreatment some machine-controlled software system package, and attempting to try to to white-hat SEO with it, which, to me, feels like shopping for a gun and attempting to use it as a hammer.
Just remember that plenty of those tools, they need the potential to dig yourself into a hole.
Just because someone says they created plenty of cash on-line does not imply they very created plenty of cash on-line.
If they very created plenty of cash on-line, they’d commonly keep doing it, instead of tell you regarding it.
So simply approach a number of the tools and services and merchandise that you simply see on the varied boards with alittle little bit of caution.
Try to avoid cluster suppose.
And if you retain the mental model of,
What is Google attempting to do?
They’re attempting to come back nice search results for users, then that assist you decipher a way to align yourself with those goals, as a result of if you are aligned with those goals, then they are going to require come back the high-quality pages that you are making.
If you are not aligned with those goals-, if you are attempting to try to to fly by night, churn and burn, black hat, spam, stuff that solely lasts for some of we have a tendency toeks before we catch it you are perpetually getting to be operating con to the algorithms, and you are perpetually getting to be operating con to regular users and what they need to envision.
So they are going to be quite angry after they come across your stuff if they are the least bit tech-savvy.
So that is simply a number of of the myths that we have a tendency to see over and over and once again.
It’s quite attention-grabbing however plenty of individuals simply assume Google’s puzzling over nothing however the money, as way as our search quality.
Ancient Myth Song
And in truth, Google simply suppose, however do they create search results better?
Ancient Myths Collection Geraldine
And that’s served them practically for an extended time, and that i expect them to stay doing that for an extended time to come back.