What Is A Brand Persona And Why Do I Need One?

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The fact is, you have the power to design how you and by extension, your professional brand, is seen by the world. You have both visual and written elements at your disposal to channel a new energy to the space you take up in the world, whether you’re an intrapreneur looking for career advancement or a self-employed designer wanting to show the world what you’re capable of. PersonalBrand.com is the leading authority on the topic of personal branding and the creation of a personal brand. There are many definitions of “personal branding” out there on the internet, but many of them are either out-dated, or aspects of the definition completely conflict with the essence of a personal brand.

PersonalBrand.com is the leading authority on the topic of personal branding and the creation of a personal brand.

What Is A Brand Persona And Why Do I Need One Piece

There are many definitions of “personal branding” out there on the internet, but many of them are either out-dated, or aspects of the definition completely conflict with the essence of a personal brand. (ie: definitions that include a group, or organization.)

WhyPersona

Most definitions out there muddy the waters between the two concepts of personal branding and a personal brand.

What Is A Brand Persona And Why Do I Need One?

We believe that two terms are fundamentally different.

Why

What Is A Brand Persona And Why Do I Need One Day

And

A “Personal Brand” is the objective, where “Personal Branding” is the process and strategy by which to achieve the objective.

You establish a personal brand through the process, and strategy, of personal branding.

The goal of defining the concepts of a “personal brand” and “personal branding” here, is to establish the official definitions of these two terms based on their contemporary meanings, and to separate the two terms for more clarity and accuracy.

So, what is a personal brand? and what is personal branding?

Glad you asked! Let’s dive in!





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